11x

11x’s pitch is that AI can do the work of a sales development representative. Alice researches prospects, writes personalized outreach, sends messages across email and LinkedIn, and tries to book meetings. A voice agent, Julian, makes phone calls and follows up. The company presents them as digital workers that run around the clock.

Customers connect their CRM and define the audience and message guidelines, and the agents work through lead lists and hand interested prospects to human salespeople. The approach can raise the volume of outreach well beyond what a small team could do by hand, though response quality depends on targeting and data.

Press reports have questioned some of 11x’s marketing claims about customers, and the market for AI sales agents is crowded and moving quickly, so ask for references and run a pilot before committing. Automated outreach also faces spam rules and the risk of damaging a brand if messages are poor. Alternatives include Artisan, Clay for enrichment, Apollo, Outreach, Regie.ai, and hiring human SDRs. 11x suits sales teams testing AI-driven outbound.