Adalysis
PPC audit, monitoring, and automation for Google and Microsoft Ads
Adalysis is a PPC management platform for Google Ads and Microsoft Ads. It audits accounts for wasted spend and missed opportunities, monitors performance, and automates routine optimizations, with the aim of saving specialists time on checks they would otherwise run manually.
For newer campaign types, it offers tools for AI Max and Performance Max, plus smart bidding support. An MCP server lets AI assistants connect to live account data, so you can query your campaigns from an assistant you already use. PPC agencies, brand advertisers, and in-house specialists make up its user base.
A 30-day free trial is available, followed by paid plans. Optmyzr is the main alternative. Adalysis focuses on Google and Microsoft, so advertisers who need Meta or other channels may need another tool alongside it.