Boomi was one of the first cloud integration platforms. Its visual builder lets teams connect applications and move data between them, with a large catalog of connectors, API management, data integration, and workflow automation in one platform. Companies use it to sync records between sales, finance, HR, and operations systems without extensive custom code.
The company has leaned into AI agents. Boomi lets teams build agents that use connected systems as tools, and offers an agent catalog and controls to track what agents are allowed to do, which matters as companies deploy many of them. Data management and master data tools help keep records consistent across systems.
Boomi is sold to mid-sized and large organizations on subscription, usually through sales and partners. Setup requires skill, and costs rise with connectors and volume. Competitors include MuleSoft, Workato, Tray.ai, Informatica, and Zapier or Make for simpler needs. Boomi suits companies that need broad enterprise integration with governance.