Cision

Communications teams search for reporters by beat, build lists, and send pitches. Monitoring tracks mentions across news, broadcast, and social media, and AI helps summarize coverage and sentiment. Reports show reach and tone.

It is priced for organizations, and contracts are often annual. Contact data can go stale, so teams still verify key names.

Muck Rack and Meltwater are close alternatives. Cision suits communications specialists and crisis managers.