Constant Contact has been a staple of small business email marketing for a long time. Users build mailing lists, design emails from templates with a drag-and-drop editor, schedule campaigns, and track opens and clicks. It emphasizes ease of use and customer support, including phone and chat help, which appeals to owners who are not marketing specialists.
The product extends beyond email. Tools include SMS marketing, social media posting, landing pages, online surveys, and event registration, with automation for welcome series and follow-ups. AI features generate email copy and subject lines, suggest content ideas, and help build campaigns from a short brief, and an AI-driven website builder is part of the suite.
Constant Contact is paid, with plans priced by the size of the contact list and a trial. It’s less powerful for advanced automation and segmentation than ActiveCampaign or Klaviyo, and prices rise as lists grow. Alternatives include Mailchimp, Brevo, MailerLite, Squarespace Email Campaigns, and HubSpot for integrated marketing. Constant Contact suits small businesses, local organizations, and nonprofits that value straightforward tools and support.