Framer

Framer started as a prototyping tool and became a full website builder. Designers lay out pages on a canvas much like they do in Figma, set up responsive behavior, add animations and interactions, and publish to a fast hosted site with a custom domain. Because it gives designers precise control over visuals and motion, it’s popular for portfolios, landing pages, and marketing sites.

A CMS manages blog posts and other structured content, and features for SEO, localization, and analytics support production sites. AI tools generate a first draft of a site from a description, create wireframes, and write copy, which speeds up the start of a project. Components and code overrides allow customization when needed, and a marketplace of templates and plugins helps.

Framer has a free plan for experimenting and paid plans for custom domains, more pages, and CMS limits, priced per site. It’s less suited to complex web applications or large e-commerce stores. Webflow is the main competitor with deeper CMS and e-commerce, Squarespace and Wix are easier for general users, and Figma Sites enters from the design side. Framer suits designers who want visually rich sites without engineering support.