FullStory lets teams see how real people use their websites and apps. It captures sessions, which can be replayed like a video of the user’s screen, and detects signals such as rage clicks, dead clicks, and error clicks that suggest frustration. Searching across sessions helps teams find all users affected by a particular bug or those who abandoned a checkout step, instead of guessing from numbers alone.
Beyond replays, it offers analytics such as funnels, heatmaps, and journey maps, and tools for tying issues to revenue impact. AI features summarize sessions and surface patterns, so teams don’t have to watch hundreds of recordings, and help prioritize the problems that matter most. Privacy controls mask sensitive information, and integrations send findings to engineering and support tools like Jira and Slack.
FullStory is sold on subscription with pricing based on session volume, aimed at mid-sized and large companies, and a free trial. Recording user sessions raises privacy and consent considerations that vary by region. Competitors include Hotjar, Contentsquare, Microsoft Clarity, which is free, LogRocket, Heap, and PostHog. FullStory suits teams that want deep insight into user behavior and friction.