Granular was built to help large farm operations plan and track their business. Its software covered field activity and agronomy, inventory, labor, equipment, and financial reporting, and tried to give farm managers a view of costs and profitability for each crop and field. Corteva Agriscience acquired it, and for several years it was marketed to commercial growers who wanted enterprise-level tools.
The product line has since been restructured. Corteva discontinued Granular Agronomy, the field-level software, and sold the financial and business-management side to a company called Traction Ag. The pieces now go by different names and are maintained by different companies, which makes it important to confirm what is currently offered under the Granular name.
Farmers looking for similar tools have several options. Climate FieldView offers field data and prescriptions, John Deere Operations Center integrates with Deere equipment, Trimble Ag and Farmers Edge provide platforms for agronomy and data, and Traction Ag and Farmbrite handle accounting and farm business management. Prices depend on acreage and features. This entry stays for reference because many farm technology guides still mention Granular.