Keap targets small service businesses and solo operators. It keeps contacts and conversations in one place, tracks deals through a pipeline, and uses an automation builder to send follow-ups based on what people do, such as filling in a form, opening an email, or paying an invoice. The goal is to keep leads moving without manual chasing.
It also handles the money side. Businesses can send quotes and invoices, take payments, set up recurring billing, and book appointments, which makes it common among coaches, consultants, and home service companies. AI helps draft emails and texts, and templates provide ready-made campaigns.
The company was once called Infusionsoft and now sits within Thryv, a provider of small business software. Keap has paid plans scaled by contacts and features, and it can take time to learn compared with simple CRMs. Alternatives include HubSpot, ActiveCampaign, Kajabi for creators, Pipedrive, and GoHighLevel. Keap suits small businesses that want sales, marketing, and payments in one system.