Clarity shows how people really use a website. A snippet of code installed on the site captures sessions, which can be replayed like a video, along with heatmaps that show where visitors click and how far they scroll. It automatically flags signs of frustration, including rage clicks, dead clicks, excessive scrolling, and JavaScript errors, so teams can focus on pages where users struggle.
AI features add convenience. Copilot summarizes many sessions to surface common issues and gives answers to questions about user behavior, and filters let you segment by device, country, and traffic source. Clarity also offers insights on how AI chatbots and search drive traffic to a site. It integrates with Google Analytics, Microsoft Advertising, and platforms such as Shopify and WordPress.
Clarity is free, without limits on sessions or traffic, which sets it apart from competitors that charge for volume, and it is supported by Microsoft’s other businesses. Privacy matters: it masks sensitive information, and sites must follow consent rules such as GDPR, with support for consent mode. Alternatives include Hotjar, FullStory, Contentsquare, LogRocket, Heap, and PostHog. Clarity suits teams of any size that want behavior insights at no cost.