Motive started as KeepTruckin with electronic logging devices that record drivers’ hours, which US regulations require for many commercial trucks. It expanded into a fleet platform with GPS tracking, vehicle diagnostics, and tools for compliance, dispatching, and maintenance, serving trucking companies, construction firms, and other businesses with vehicles on the road.
AI dashcams are a major product. A camera facing the road and the driver uses computer vision to detect events such as distracted driving, phone use, following too closely, and rolling stops, and alerts drivers in real time while sending clips to managers for coaching. Safety scoring, reports, and exoneration video after accidents help reduce incidents and insurance costs. The company also offers a fleet card and spend controls.
Motive is sold through subscription plans per vehicle, with hardware included in contracts. Driver monitoring raises privacy and morale considerations, and fleets should communicate how cameras are used. Competitors include Samsara, Geotab, Verizon Connect, Lytx, and Netradyne. Motive suits trucking and logistics fleets focused on safety and compliance.