Pendo helps product teams understand and improve their software. After adding a snippet to an application, Pendo records usage automatically: which pages and features people use, where they drop off, and how behavior varies by customer or segment. Product managers use dashboards, funnels, and retention reports to decide what to build and what to fix.
The platform lets teams act on insights without waiting for developers. In-app guides, tooltips, announcements, and checklists guide users through features, surveys and NPS collect feedback, and a roadmap tool captures feature requests. Session replay shows what people did, and AI features summarize feedback, suggest improvements, and analyze conversations with AI features inside products, which is a growing need as software adds assistants.
Pendo is sold to mid-sized and large companies on custom contracts, with a free tier for small usage. Its depth can be more than small teams need, and tracking users brings privacy considerations. Alternatives include Amplitude and Mixpanel for analytics, WalkMe and Appcues for guidance, Userpilot, FullStory, and PostHog. Pendo suits software companies that want analytics and in-app guidance in one product.