Postscript focuses on text message marketing for online stores. It connects to Shopify, collects subscribers through popups and checkout opt-ins, and lets merchants send campaigns about sales and product launches. Automated flows trigger messages for events like abandoned carts, browse behavior, and order updates, which tend to produce strong results.
Segmentation uses shopping data, such as purchase history and product interest, to tailor messages. Two-way conversations let customers reply and get help from a team member, and an AI assistant helps draft messages and suggests offers. Analytics tie texts to revenue so merchants can see what pays off.
Postscript is paid, with pricing based on subscribers and message volume. SMS marketing is regulated, so merchants must collect consent and follow carrier and legal rules, and overuse can annoy customers. Alternatives include Klaviyo, Attentive, Omnisend, Yotpo SMS, and Mailchimp. Postscript suits Shopify brands adding text message marketing.