QuickBooks is the accounting software most small businesses and their accountants know. QuickBooks Online runs in a browser and on phones, connects to bank accounts to import transactions, sends invoices, tracks bills and expenses, and produces profit and loss statements, balance sheets, and cash flow reports. It also supports sales tax tracking, inventory in higher tiers, and multi-user access for bookkeepers and accountants. A desktop edition remains for businesses that prefer installed software.
Intuit has added AI across the product under the name Intuit Assist. It suggests categories for imported transactions, drafts invoice reminders, helps match payments, and answers questions such as which customers owe money or what drove a change in expenses. Other tools automate receipt capture, bank reconciliation, and invoice payment reminders. QuickBooks Payroll, Payments, and Time Tracking add related services, and a large app marketplace extends it.
QuickBooks is sold on monthly subscription tiers that differ by number of users, features, and reporting, with a free trial. Add-ons such as payroll are billed separately, and prices have risen over time, which is a common complaint. AI suggestions need review, since a miscategorized expense affects the books and taxes. Xero is the main alternative, FreshBooks suits freelancers, and Wave offers a free option for very small businesses. Larger companies usually outgrow it and move to systems like NetSuite.