Storylane is an interactive demo platform. A user records their product with a browser extension that captures screenshots or the underlying page, then adds hotspots, tooltips, and callouts to guide viewers through a story. The result is a demo that prospects can click through on their own, without needing a sandbox or a live call.
Teams use it across the sales cycle. Marketing embeds demos on landing pages, sales sends personalized versions in outreach emails, and customer success uses them for onboarding. AI features add voiceovers, translations into other languages, and personalization of names and logos for each prospect. Analytics show who viewed a demo and where they dropped off.
Storylane has a free plan and paid tiers by features and demos, with enterprise options. Demos built from captures can go out of date when the product changes, so updating them takes time. Alternatives include Arcade, Navattic, Walnut, Supademo, and Reprise. Storylane suits B2B teams that want self-serve product tours.