SurveyMonkey is one of the best-known survey tools. Users create surveys with a drag-and-drop builder, choose from templates for customer satisfaction, employee engagement, market research, and events, and share them by link, email, or embedding. Question logic, branching, and randomization allow more sophisticated designs, and responses appear in real time with charts and filters.
AI features aim to make surveys better and analysis quicker. The assistant can build a survey from a description, suggest improved wording to avoid bias, and analyze open-ended responses by identifying themes and sentiment. A panel service lets researchers purchase responses from target audiences, and integrations connect results to tools like Salesforce, Slack, and Tableau.
SurveyMonkey has a limited free plan and paid plans by features and response volumes, with team and enterprise options. Free responses are capped, and some analysis features require higher tiers. Alternatives include Google Forms, which is free, Typeform for experience, Qualtrics for enterprise research, Jotform, and Tally. SurveyMonkey suits organizations and individuals running surveys with straightforward analysis needs.