Wix ADI

Wix ADI, short for Artificial Design Intelligence, was an early attempt at automatic site building. A user answered questions about their business and style, and ADI generated a layout with text, images, and a structure suited to the industry. It let people with no design skills get a website online in minutes, long before generative AI was common.

ADI sites had limits. They used a simpler editor than the main Wix Editor, which made it hard to customize them or to add advanced features. Wix has since retired the product: ADI sites are no longer supported and existing ones were moved into the standard Wix Editor, so owners can keep editing them there.

Wix now offers a newer AI website builder that works through conversation and creates sites that can be edited with the full set of Wix tools, including business features such as booking and online stores. Alternatives include Squarespace, Framer, Hostinger Website Builder, Webflow, and Durable. This entry is kept for reference. Anyone starting a site today should look at Wix’s current AI builder instead.