// about Zoho CRM
Zoho CRM is a feature-rich sales platform with an AI assistant called Zia that scores leads, predicts deal closure probability, detects anomalies in sales activity, and suggests the best time to contact each prospect. It competes directly with Salesforce and HubSpot on features while undercutting them on price — making it popular with mid-market companies and cost-conscious SMBs. Zoho CRM integrates deeply with the rest of the 55-app Zoho suite.